
This interactive workshop explores the rapidly evolving field of digital marketing, emphasizing the transformative potential of artificial intelligence (AI). Participants will gain insights into cutting-edge tools and techniques across core digital marketing disciplines, including website optimization, content creation, social media strategies, PPC advertising, and analytics. The program includes live demos of tools and strategies to help attendees develop their skills and apply concepts independently.
This workshop is customized to empower people who want to launch a new business or who are already operating one in the MENA region. Successful business ownership needs more than a great idea, product or service. Business success also needs an entrepreneurial mindset, understanding strategic and business planning, finance and accounting, legal requirements, management, sales and marketing, as well as key success factors and avoidable mistakes.
Green Building respects the environmental impact of the extraction of materials and processes related to their construction and operation, deliver cost savings and improved value to their owners, conserve energy and water consumption, and provide a healthy indoor environment for the people who live and work in them. New Green Building initiative and mandates in the region have provided high-level support for improving design and construction practices and building performance.
CAPM® is one of the best ways to advance project assignment responsibilities or to advance your career. This credential can go a long way toward enhancing your employment and/or project assignment responsibilities and getting you recognized in the workplace.
This workshop is designed to build attendees' social media marketing skills. Workshop topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools.