The Psychology of Selling: Influence, Trust, and Closing

Sales is no longer about persuasion tricks—it’s about understanding customer psychology, building trust, and creating real connections. This workshop will help you shift from outdated sales tactics to a trust-based approach, positioning you as an expert problem solver who creates real value. Using a unique and powerful combination of Neuro-Linguistic Programming (NLP), Emotional Intelligence, and the psychology of influence, you’ll gain the confidence and skills to handle objections, close deals effectively, and build long-term success through lasting customer relationships.

Who Should Attend?

This workshop is designed for:

  • Sales professionals & consultants looking to increase conversions
  • Entrepreneurs & business owners who need to sell their products/services
  • Employees & specialists who want to persuade stakeholders & clients
  • Anyone new to sales who wants to master modern trust-based selling

What Will You Learn?

By the end of this workshop, participants will:

  • Develop a Customer-Centered Mindset – Move beyond scripts and learn how to build trust
  • Master the Sales Process – From preparation to post-closing
  • Understand Customer Psychology – Use NLP and Emotional Intelligence for successful connections
  • Uncover customer needs – Solve customers’ problems and achieve consistent sales success

  • Enhance Communication Skills – Adapt sales approaches to different customer types

  • Handle Objections with Confidence – Overcome hesitations and close deals with ease
  • Build Authentic Relationships – Foster long-term success and client loyalty

Key Benefits

  • Direct boost in sales performance
  • Stronger client loyalty, repeat business, and referrals
  • Confidence to handle objections and close deals effectively
  • A reputation as a trusted expert in your field

Why join this workshop

Unlike traditional sales courses, this program rewires how you think and feel about selling. Built on a unique and powerful combination of NLP, Emotional Intelligence, and Influence Psychology, it helps you:

  • Achieve higher sales conversions
  • Successfully sell with authenticity, trust, and integrity
  • Develop a customer-centered mindset
  • Build customer trust-based relationships to achieve long-term success

 

Schedule

DatesDurationSchedule

 June 23, 25, 27, 30, and July 2, 2025

15 hours6:00 PM to 9:00 PM
  • Platform: Online sessions over Zoom and LMS.
  • Fees: USD 250

REGISTRATION

Registration is done on a first-come-first-served basis. You can register here.

CONTACT US

For more information, please contact us on +961-1-989901 ext. 234 or at lebanon@amideast.org.