Start Your Own Business Workshop

Our Start Your Own Business workshop provides the confidence that comes from thinking through all key factors necessary to ensure business growth and long-term success. We also connect you to a network of entrepreneurs, business leaders, and experts motivated to help you succeed.
SYOB workshop participants holding their certificates

This workshop is customized to empower people who want to launch a new business or who are already operating one in the MENA region. Successful business ownership needs more than a great idea, product or service. Business success also needs an entrepreneurial mindset, understanding strategic and business planning, finance and accounting, legal requirements, management, sales and marketing, as well as key success factors and avoidable mistakes.

Delivered by successful entrepreneurs from the region, this practical workshop will help you understand the entrepreneurship process and guide you as you develop your business concept and business plan.

Expected Outcomes

The Start Your Own Business workshop is a comprehensive and practical workshop focused on how to successfully start and run your business. You will learn to:

  • Develop the mindset and personal skills of a successful entrepreneur
  • Develop personal development skills for work-life balance
  • Evaluate business potential
  • Develop a business model canvas
  • Get introduced to lean canvas methodology
  • Develop a business plan
  • Understand key factors related to starting a business, including legal issues, insurance coverage needed, helpful technological skills, etc.
  • Identify funding sources and understand how to apply for funding
  • Assess risk and feasibility
  • Plan and think strategically
  • Price products and services
  • Filter, qualify, and drive potential customers to a business
  • Manage accounting and cash flow
  • Market and sell services and products
  • Manage human resources
  • Market and scale a business
  • Prepare a successful pitch

Benefit from

  • Entrepreneurship training delivered by a successful entrepreneur from the MENA region
  • Advice from guest speakers and business advisors and experts from around the region
  • An online platform including complete workshop materials
  • Participant guides
  • Our network of other entrepreneurs, business leaders, and experts motivated  to help you succeed
  • Business template documents
  • Business videos
  • Ongoing individual support
  • Networking events
  • A central source to keep you informed about all entrepreneurship activities and support in Lebanon and the region


  • 15 facilitated workshop sessions of 3 hours each
  • Delivered by a successful entrepreneur 
  • Complemented by an online platform with participant guides
  • Business experts to answer your questions
Workshop Schedules
  • Schedule: January 26 – April 27, 2023 (Every Thursday with the exception of some Tuesdays)

Limited partial scholarship funding only available for committed and serious entrepreneurs based in Lebanon and facing serious financial challenges.

  • Location: Online sessions on Zoom complemented by Amideast’s Learning Management System

For more information about the “Start Your Own Business” workshop, please check out this flyer or contact us by email at or by phone at 01-989901 ext. 236.