Social Media Workshop

Social Media Workshop: Develop an Effective Digital Communication Strategy

August 27-30, 2018

This workshop covers the whole life cycle of a successful social media campaign over different social platforms. It mainly focuses on Facebook, Twitter, and Instagram from kicking off the accounts, devising the strategy, creating the content and establishing the advertising plan. Finally, the course goes through the reporting tools needed to measure the success of a campaign and deduce lessons learned.

After completing this workshop, you will be able to understand how social media can increase your brand awareness, utilize the essential social media tools to engage with your clients, and implement an effective digital communication strategy.

Workshop Details 

Schedule:   August 27-30, 2018 from 6:00 pm - 9:00 pm

Cost:          $270 (includes training fees, materials, & coffee breaks)
Payment:   Cash, check or wire transfer
Deadline:   First come, first serve

Trainer Profile:

The trainer is a Communication Specialist with a background in the fields of online, offline, relationship marketing, and Internet technology. He helped several companies to develop and implement integrated digital marketing, social media, influencer and content marketing programs that deliver measurable results. His Portfolio includes: Holy Spirit University of Kaslik, Star Academy Arabia, City of Beirut, Al Hasnaa Magazine, Zaarour Club, Michel Fadel, and several others. He is an Instructor and a mentor in the regional TV Show “Bila Hdoud” broadcasted on Al AN TV, and a weekly guest on “Radio Liban Libre” discussing the latest updates in Digital Marketing. The trainer has been voted as one of the top social media experts in 2017 and listed between top Lebanese Social Media Influencers to follow.

Registration Details:

For more information, please contact Raya Kalash at: or 01-989901 – ext. 132