Satisfy clients, empower yourself, and gain competitive advantage. A quick look at how and why to give TOEIC tests at your site.

Why ZADCO chose TOEIC tests. Abu Dhabi's Zakum Development Company (ZADCO) needed a standardized, internationally recognized way to test the English skills of employees in many different types of jobs and at many locations, from ZADCO headquarters to oil rigs far out to sea. They looked at different tests to try to meet these specialized needs. TOEIC was the undisputed winner, and five years later continues as ZADCO's choice. Read the full story. 

Is English easier than other languages? Our blog post summarizing a recent American Enterprise Institute article that compared the structure of English with other languages raised sparked on LinkedIn. Some felt the AEI article was simplistic but others contributed more examples of the "pros and cons" of learning different languages. See what you think and make a comment.

Business English Site of the Month.  Teach business expressions, idioms, and “buzzwords” using the Business English Expressions blog. It combines articles from major business news outlets with explanations of terms used in each.

How must ELT programs change to maintain success? Kirsten Winkler, guest blogging on ESLlibrary.com, discusses ways teaching English has become different from teaching other languages and niches that may help you beat increasingly high competition in the training market. We'd add that another strategy to set yourself apart is offering your graduates credentials others don't, such as TOEIC results to demonstrate skills to potential employers.

Do employers want a cover letter? A research review indicates that enough do to make it worth the pain, says Avid Careerist.  

 Our Facebook page provides tips on EL study and career growth. Be sure to check out our page and "like" us!

Follow English4Success on Twitter for daily news and ideas on ELT!  Also check out @BizEnglish4HR.