Social Media Workshop

Social Media Workshop: Develop an Effective Digital Communication Strategy

January 23 - 26, 2018

This workshop covers the whole life cycle of a successful social media campaign over different social platforms. It mainly focuses on Facebook, Twitter, and Instagram from kicking off the accounts, devising the strategy, creating the content and establishing the advertising plan. Finally, the course goes through the reporting tools needed to measure the success of a campaign and deduce lessons learned.

After completing this workshop, you will be able to understand how social media can increase your brand awareness, utilize the essential social media tools to engage with your clients, and implement an effective digital communication strategy.

Workshop Details 

Schedule:   January 23 - 27, 2018 from 6:00 pm - 9:00 pm

Cost:          $270 (includes training fees, materials, & coffee breaks)
Payment:   Cash, check or wire transfer
Deadline:   First come, first serve

Trainer Profile:

The trainer is a Communication Specialist in the fields of online, offline, relationship marketing, and Internet technology. He helps companies develop and implement integrated digital marketing, social media, influencer and content marketing programs that deliver measurable results. He is an instructor and a mentor in the regional TV Show “Bila Hdoud” broadcasted on Al AN TV, and a weekly guest on “Radio Liban Libre” discussing the latest updates in Digital Marketing. In 2017, he was voted one of the top social media experts and listed among top Lebanese Social Media influencers to follow.

Registration Details:

For more information, please contact Raya Kalash at: or 01-989901 – ext. 132