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FAQ: TOEIC Test Quality

Many programs start out using "in-house tests" to determine English levels. It's a bad idea that can lead to problems from poor placement success to complaints filed with the EEOC.

I recently found and updated an FAQ developed by ETS some years back that is quite helpful in explaining in a brief format some of the reasons using TOEIC tests provides quality advantage.

Those who want a bit more detail can also explore this publication fully focused on explaining TOEIC reliability, validity, and fairness

What's the Difference? TOEIC Versus TOEIC Bridge

English language trainers not uncommonly ask us whether they should use the TOEIC Listening & Reading test with all their students or instead assess their lower-level students with the TOEIC Bridge test. 

There are arguments for and against using TOEIC Bridge in such situations, and so the answer to the question depends largely on your philosophy and needs.

 

Case Study: Supporting English Language Study at Pricewaterhouse Cooper

A very interesting interview was published in this past spring's issue of Innovations Magazine by Educational Testing Service (ETS). In it, Carlos Lenck, Director of Human Capital at the Pricewaterhouse Coopers (PwC) branch in Chile, clearly explains the value of English in a global context. 

PwC strategy in combining company support with employee investment in learning is also worth taking a look at as a potential model.The company is quite generous in their financial contribution but even employers with smaller human resource development budgets could put similar support into place on a reduced scale.

Those Krazy Test TaKers

In today's world of James Bond-style cheating technology and sophisticated test taker impersonation schemes, it was refreshing to follow a recent thread on the National College Testing Association listserv (NCTA-L) telling tales of what probably comprises the great majority of rule-breaking behaviormore silly than shameful. 

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A Growing Consensus: AirAsia Adds TOEIC English Testing

Last week, the AirAsia Group, Asia's largest low-fare airline, announced that it would be requiring TOEIC test scores for all flight attendant applicants.

The company, which is based in Malaysia and serves some 400 destinations in more than 20 countries, is in agreement with many others in the industry who have been finding TOEIC tests to be the right fit for their needs.

"We have always insisted on a good standard of English," commented AirAsia People Department regional head Adzhar Ibrahim, "but now we have this global standard that ensures that the same high level is maintained throughout our countries."

Other airlines have adopted TOEIC tests for similar reasons, using them in varying ways:

TOEIC: Why It's Bigger than Ever in Japan

Japan was the country where TOEIC tests were first administered and have always been widely used there. Now, however, the world's leading test of English for daily and workplace use is soaring to new heights in the country.
 
The Daily Yomiuri newspaper reports that the TOEIC test seems poised to replace the national Eiken test as Japan’s most popular test of English. In fiscal year 2011, demand for TOEIC tests in Japan rose 30 percent, and TOEIC tests were taken by 2.27 million people compared with the 2.3 million taking Eiken.
 
Driving the trend is increased need for assessment of adult English for the workplace.
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What Makes for a Good Global English Test? Your Chance to Tell ETS

Language researchers at Educational Testing Service (ETS) are currently conducting a survey to determine what characteristics are judged important for a global English test by both score users and test takers.
 
Survey respondents can provide their thoughts on either tests of academic English or tests of workplace English. Questions ask about topics from accents and spelling use to test content, scoring, and more.
 
The survey can be accessed by using the link below and will be active through May 31.

Sell the World's Leading English Test for Business and the Workplace

Do you promote custom English language training or other language-related services and products to U.S. businesses and organizations? We can now offer you an opportunity to add value for your clients and to earn commissions.
 
TOEIC USA wants to increase our geographic reach within the United States, and we are seeking reputable professionals in varied U.S. locations to help us grow. Our products include the world-leading TOEIC tests, already used by over 10,000 institutions worldwide and taken by over 6 million individuals a year; the TOEIC Bridge test for lower-level English learners; the TFI, testing French for workplace use; the ETS English Skills series improving pronunciation, writing skills, and knowledge of idioms; and selected other Educational Testing Service products.

Success Story: Reordering Hiring Steps Saves Employer Money, Improves Results

Thai Airlines since 1988 has used the TOEIC tests, the gold standard for workplace English proficiency assessment, to screen flight attendant applicants. However, a recent, simple change in their hiring process steps has now provided them with significant savings as well as improving the quality of their screening.
 
Becoming a flight attendant is an extremely popular goal, with about 10,000 applicants for Thai Airlines typically competing for around 100-150 open positions. Originally, the airline did an initial screen to try to determine which applicants seemed to fit their broad range of qualification requirements. This initial screening typically cut candidates down to about 1,000 applicants.
 
Claimed English proficiency was one initial screening measure. Those applicants that made it through the initial round then took the TOEIC test to confirm their English proficiency claims.

Learning TOEIC® Details without Testing Your English

While practicing English skills is the best way to gain proficiency, now and then everyone needs a break. Beginning this year, ETS has been making it easier for non-native speakers to learn about TOEIC tests, whether they are employers seeking to use scores or potential test takers.

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